Ms. Peterson’s knowledge on book publishing was vast and presented in a concise and entertaining manner to our audience. She also answered audience questions with a thoughtful thoroughness, often going beyond the basic question itself to the deeper subject at hand…Jon Henn
Creative Writers Studio
Valerie Peterson speaks to groups on business and author marketing strategies and tactics in the digital space, informed by very broad-based marketing experience and capabilities (so can answer other questions, as well).
If you’re interested in learning more about the presentations (class outlines, materials provided, rates), feel free to get in touch at vpcontentmeant [at] gmail.com.
Note, ContentMeant does provide a sliding scale for speaking to non-profits as well as remote work.
Content Marketing 101: Overview, How To’s and Best Practices
Does your team or organization or author group need to better understand content marketing, how it works — and how not to do it? From keywords and content calendars to blog and social media best practices, this presentation will be tailored to individual needs and topics. This seminar is tailored to the needs of business groups, departments or authors.
I had the pleasure of hosting Valerie Peterson as speaker and class instructor for Storey-sponsored events at the Berkshire Museum. Valerie is warm, funny and engaging. She comes well-prepared, knows her material, and she was able to skillfully address an audience of wide-ranging ages and abilities.Alee Moncey
I would highly recommend her as a speaker and instructor.
North Adams, MA
Book Publishing 101 for Authors
An author’s work is born of passion — and most people who work in book publishing have a passion for books. So it’s easy to overlook the fact that publishing is a business. This interactive class shows by both example and real-life anecdote how the book industry works — and how getting that understanding can give authors a leg-up on breaking in. Note this class is also available in webinar form.
This [workshop] … helped me have a thorough understanding of the steps involved in taking your idea and putting it into print. Valerie tells it like it is regarding marketing, hot topics, and what publishers and agents are looking for; it’s tough love for writers. Writers everywhere will take away something beneficial…Sara
Participant – Book Publishing 101 Seminar
Northern Connecticut Arts Council
Digital Marketing Strategies & Tactics — for Businesses or Authors
It’s as much (or more!) work to get customers engaged with your business or a book in front of readers than it is to conceive or develop it.
From brand or pre-publication marketing planning, to launch strategy to ongoing (in book publishing parlance, “backlist”) marketing, this workshop can be tailored for employees, for businesses or for author groups. It will cover an overview of the strategies, tools, and tactics needed to effectively promote your business or book online and off.
ContentMeant offers a variety of marketing presentations that can be tailored to the needs of the particular group and/or audience. For example:
- Content Calendar Creation 101 (can be tailored to businesses or authors)
- Digital “Discovery”: Helping readers find your book (or “Helping customers find your business”)
- Crafting Your Newsletter for Results (can be tailored to businesses or authors)