I understand the author’s journey, because I live it.
I understand the book industry from all angles.
- As someone who directed marketing for major book publishers and major book brands (and who has held sign-off on acquisitions), I’ve touched and/or had a front-row seat to every part of the book publishing and marketing process. I understand the organizational thinking and institutional challenges of getting a book into being and into the hands of readers.
- As the author / co-author of four traditionally-published books, I understand the creative challenges of bringing a book into the world.
- As the contracted strategist and inaugural Book Publishing Expert for TheBalanceCareers.com (formerly About.com Book Publishing) — for six years writing, acquiring and editing content, conducting interviews, creating weekly thematic newsletters — and spreading it all on SEO-effective blog posts and social media, I understand digital content strategy and how to deploy it.
- As a former strategic planner and now a professional strategist for companies and brands, I bring expert marketing thinking to the challenge of getting books out into the marketplace.
I understand how hard it is to be an author.
Like the vast majority of publishing pros, I’ve been a book lover since birth… and have been a writer almost as long as I’ve been a reader.
A number of years ago, a cocky me abruptly took my savings and quit my publishing job to focus on my own writing. I found out writing is hard — writing “for a living” can be elusive.
If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.
— Henry David Thoreau
I struggled with the many, many challenges of the creative life and learned hard lessons the fall-flat, ass-bruising way. My biggest mistake was not properly building, maintaining or deploying strong foundations.
What is a book author’s — or any creator’s — foundation?
Well, from own book publishing experience PLUS my creative career, I can tell you, it is built from the symbiotic, ever-evolving support systems of —
- WORK – the incredibly challenging mental, emotional and physical work of writing and creating something where there was nothing.
- CONNECTION – to the world of agents and editors and publishers — including understanding how it works, so you can better advocate for your creative vision all along your path.
- EXPOSURE – the willingness to reach out and dive into unfamiliar territories and technologies to truly, authentically engage readers and draw them to your work.
- MONEY – that is, how to realistically support yourself until such a time when your creative work securely supports you (check out how many famous actors appear on TV commercials to help you estimate how long that might be).
ContentMeant is a part of my own foundation (guess which part?). I consult with select non-fiction author / clients on:
- Book proposal development
- Author bio / platform / brand assessment & development
- Book / author content marketing and social media strategy & development
I also speak to groups of authors on a variety of book publishing topics.
And, while I also deploy my strategy and marketing and content skills on a larger scale for businesses, I am first and foremost a creator, engaged in the same daily, writerly struggles as you are, so the writer’s journey to author is closest to my heart.
In the blog and elsewhere on this site, you’ll find advice and tips and resources to help you build and/or strengthen your foundations.
Thanks for visiting —
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