A combination of strategic thinking and creative excellence informs Valerie Peterson and ContentMeant’s strategy development and campaign leadership.
Founder of ContentMeant, Valerie is a hands-on, collaborative and motivational strategic partner with a history of success metrics and proficiency in leveraging brand assets to create new opportunities. She is an innovative creator of effective, engaging, SEO-optimized, well-reviewed, and award-recognized campaigns — digital, video, print and social media. Among her clients are Samsung, Bank of America and Pitney Bowes as well as start-ups and solopreneurs.
Her experience as a team leader and her proficiency as a communicator makes her an effective liaison with all levels of clients, execs, talent. She’s an effective advocate for all stakeholders to achieve common project goals.
Valerie’s held strategy and marketing positions at corporations and directed marketing teams for book publishers. She has experience with all parts of the marketing mix and has worked with major brands.
She inaugurated and for six years ran the digital Book Publishing site for About.com (now The Balance Careers), in charge of all publishing content. The author of four books, she’s written for the Washington Post, the New York Times, and national magazines and has received recognition for her screenplays, teleplays and short films.
A native of Yonkers, New York, Valerie lives in Manhattan.