Valerie… combines unerring strategic marketing instinct with an appropriate voice for every project she’s done. We rely on Valerie’s exceptional ability to understand what the best approach is, and her creative suggestions are precisely aimed at the targets. Her work always gets an excellent response from our customers… [She is] always responsive to deadlines, flexible … and truly a pleasure to work with.Client
Brand & marketing strategy
Your brand conveys in a few seconds the sum-total of your unique value proposition, what differentiates you from your competitors. Your brand story, the voice you use to engage your customers — even the graphics you choose for your communications — have an immediate impact.
I’ve worked with household names to create brand extensions, brand “refreshes,” and brand licensing programs. I’ve worked with from-the-ground-up start-ups to help build brand messaging, from visual consultation through “talking points.”
Content marketing solutions
Content marketing is a perfect way to keep your current customers engaged, entice prospects with your brand offerings, launch a new product or refresh interest in an older one.
Content marketing is like a party conversation — “show, don’t sell.” To effectively appeal to your targets and garner the most attention, a content marketing campaign requires strategy, nuanced content creation and attention to SEO and analytical results.
A campaign may involve just a blog and social media or it can have many, many intertwined elements. For more on that subject, read my primer — Content Marketing 101.
ContentMeant can provide:
- Keyword research and selection
- Metadata for pages, posts, etc.
FOR SELECT CLIENTS
Due to the personalized attention Valerie gives to the following engagements, on on a limited basis, ContentMeant takes on:
At ContentMeant, we have only one speed for content — “excellent.” Strategy is seamlessly woven into the high quality and highly nuanced content we develop. For this reason, we are selective in the content we clients we take on.
Those who we agree to work with find that we can step into their shoes, that “we get it,” that they can put their content needs in our hands for efficiency and “nailed it” effectiveness.
ContentMeant can help craft:
- Non-fiction book proposals to position execs or principals as experts
- Monthly or quarterly thought leadership newsletters
- Strategically developed sales funnel sequences
- Brand-voiced major website text
For the right clients, Valerie can be a “CMO for hire” — a deeply experienced, highly collaborative and consultative strategic partner with an understanding of the needs of all stakeholders.
With broad and deep knowledge of marketing project management and best practices, and skilled with tools from from digital marketing to events to video, Valerie will:
- Guide a staff of junior marketers and help create a departmental workflow template for future success.
- Wrangle a team of freelancers to bring cohesion to your marketing department, to your brand and/or to your marketing campaigns.
ContentMeant has worked on projects for major companies (Samsung, Pitney Bowes, Penguin Random House, Scholastic, Stanley Black & Decker), institutions (Bank of America, Goldman Sachs), agencies, and startups. Get in touch to set up an initial discussion.