Valerie… combines unerring strategic marketing instinct with an appropriate voice for every project she’s done. We rely on Valerie’s exceptional ability to understand what the best approach is, and her creative suggestions are precisely aimed at the targets. Her work always gets an excellent response from our customers… [She is] always responsive to deadlines, flexible … and truly a pleasure to work with.Client
Consider me a “CMO for hire” — a deeply experienced, highly collaborative and consultative strategic partner with an understanding of the needs of all stakeholders.
With broad and deep knowledge of marketing tools and best practices, I can help guide a staff of junior marketers — and create a template for future success. Or I can help wrangle a team of freelancers to bring cohesion to your brand or marketing campaign.
Brand & marketing strategy
Your brand conveys in a few seconds the sum-total of your unique value proposition, what differentiates you from your competitors. Your brand story, the voice you use to engage your customers — even the graphics you choose for your communications — have an immediate impact.
I’ve worked with household names to create brand extensions, brand “refreshes,” and brand licensing programs and I’ve worked with ground-up start-ups to help build brand messaging, from visual consultation through “talking points.”
Content marketing solutions
Content marketing is a perfect way to keep your current customers engaged, entice prospects with your brand offerings, launch a new product or refresh interest in an older one.
Content marketing is like a party conversation — “show, don’t sell.” To effectively appeal to your targets and garner the most attention, a content marketing campaign requires strategy and nuanced content creation as well as attention to SEO and analytical results.
A campaign may involve just a blog and social media or it can have many, many intertwined elements. For more on that subject, read my primer — Content Marketing 101.
Content (for select clients)
At ContentMeant, we have only one speed for content — “excellent.” Our strategy is seamlessly woven into the high quality and highly nuanced content we develop. For this reason, we are selective in the content we engage with. The clients we take on find that we can step into their shoes, that “we get it,” that they can put their content needs in our hands for efficiency and “nailed it” effectiveness.
ContentMeant has worked with major companies and institutions, agencies, and startups. Get in touch to set up an initial discussion.