Valerie delivered on a pitch for what started as a small content marketing project… that quickly evolved into three years of business and millions of dollars… Hands-down, her strategic thinking sold the engagement and helped us win the work away from two much larger competitors.
— Client, Samsung.com / The Barbarian Group
Brand Strategies
A brand should convey in a few seconds the sum-total of your unique value proposition, what differentiates you from your competitors.
My services include:
- Competitive analysis & brand positioning
- Customer avatar development
- Logo and brand visual consultation
- Brand story creation
- Brand voice development
Content Marketing Solutions
“Show, don’t sell.”
Content marketing is a perfect way to keep your current customers engaged, entice prospects with your brand offerings, launch a new product or refresh interest in an older one.
Content marketing is like a party conversation vs. a hard sell. To effectively appeal to your targets and garner the most attention, a content marketing campaign requires strategy and nuanced content creation as well as attention to SEO and analytical results.
A campaign may involve just a blog and social media or it can have many, many intertwined elements. For more on that subject, read my primer — Content Marketing 101.
My services include campaign development including:
- Target keywords
- Content calendar
- Lead nurturing campaign development
- Newsletters
- Lead nurturing emails
- Blog topic targeting & establishment of blogging best practices
- Social media
- Video campaigns
As well as large-scale projects, such as:
- Book proposals
- Website contents
Team Leadership & Project Management
Consider me a “CMO for hire,”
Staff Instruction
- Campaign goal setting
- Blog topic targeting & establishment of blogging best practices
Get in touch:
I’m happy to discuss your specific needs – email me at valeriepeterson6 [at] gmail.com to set up an initial discussion.
Valerie… combines unerring strategic marketing instinct with an appropriate voice for every project she’s done.
We rely on Valerie’s exceptional ability to understand what the best approach is, and her creative suggestions are precisely aimed at the targets. Her work always gets an excellent response from our customers…
[She is] always responsive to deadlines, flexible … and truly a pleasure to work with.
— Client, Scholastic
My skills are well-matched for clients who need:
- Staff direction on all aspects of content marketing campaign implementation
- Staff instruction on content marketing principles and best practices
- Book proposal development
- Exceptionally-written, effective, efficiently-delivered content for any media – digital, video, print, etc.
In addition to my marketing skills, I provide:
- Extensive business operations knowledge
- Media production and project management experience
- Experienced visual/graphic guidance
- A consultative, strategic partner
- High standards
My clients have included companies, agencies, and startups, including:
If you think my skills match your needs, feel free to get in touch to discuss — valeriepeterson6 [at] gmail.com.
