I selectively speak to groups on about content marketing and author marketing strategies. Learn more below – and, if you’re interested in learning more about the presentations (class outlines, materials provided, rates), please contact me at valeriepeterson6 [at] gmail.com.
Content Marketing 101: Overview, How To’s and Best Practices
Does your team or organization need to better understand content marketing, how it works — and how not to do it? From keywords to content calendars to social media best practices, this presentation can be tailored to individual needs and topics.
Book Publishing 101 for Authors
An author’s work is born of passion — and most people who work in book publishing have a passion for books. So it’s easy to overlook the fact that publishing is a business. In this presentation, I show by example and anecdote how book publishing works — and how understanding how the industry functions can give authors a leg-up on breaking in.
Marketing for Books & Authors
It’s as much (or more!) work to get your book in front of readers as it is to write it. From pre-publication marketing planning, to book launch strategy to ongoing (backlist) marketing, the workshop will cover an overview of the strategies, tools, and tactics you need to effectively promote your book online and off.