This [workshop] … helped me have a thorough understanding of the steps involved in taking your idea and putting it into print. Valerie tells it like it is regarding marketing, hot topics, and what publishers and agents are looking for; tough love for writers. Writers everywhere will take away something beneficial…Sara
Participant – Book Publishing 101 Seminar
Northern Connecticut Arts Council
Ms. Peterson’s knowledge on book publishing was vast and presented in a concise and entertaining manner to our audience. She also answered audience questions with a thoughtful thoroughness, often going beyond the basic question itself to the deeper subject at hand…Jon Henn
Creative Writers Studio
I selectively speak to groups on a marketing topics and author marketing strategies. If you’re interested in learning more about the presentations (class outlines, materials provided, rates), feel free to get in touch vpcontentmeant [at] gmail.com or call (212) 353-8504.
Content Marketing 101: Overview, How To’s and Best Practices
Does your team or organization need to better understand content marketing, how it works — and how not to do it? From keywords and content calendars to blog and social media best practices, this presentation can be tailored to individual needs and topics.
Book Publishing 101 for Authors
An author’s work is born of passion — and most people who work in book publishing have a passion for books. So it’s easy to overlook the fact that publishing is a business. In this presentation, I show by both example and anecdote how book industry works — and how getting that understanding can give authors a leg-up on breaking in.
Marketing for Books & Authors
It’s as much (or more!) work to get your book in front of readers as it is to write it. From pre-publication marketing planning, to book launch strategy to ongoing (backlist) marketing, the workshop will cover an overview of the strategies, tools, and tactics you need to effectively promote your book online and off.