Ms. Peterson’s knowledge on book publishing was vast and presented in a concise and entertaining manner to our audience. She also answered audience questions with a thoughtful thoroughness, often going beyond the basic question itself to the deeper subject at hand…Jon Henn
Creative Writers Studio
I speak to groups on marketing topics and author marketing strategies. If you’re interested in learning more about the presentations (class outlines, materials provided, rates), feel free to get in touch vpcontentmeant [at] gmail.com or call (212) 353-8504.
Content Marketing 101: Overview, How To’s and Best Practices
Does your team or organization or author group need to better understand content marketing, how it works — and how not to do it? From keywords and content calendars to blog and social media best practices, this presentation will be tailored to individual needs and topics.
I had the pleasure of hosting Valerie Peterson as speaker and class instructor for Storey-sponsored events at the Berkshire Museum. Valerie is warm, funny and engaging. She comes well-prepared, knows her material, and she was able to skillfully address an audience of wide-ranging ages and abilities.Alee Moncey
I would highly recommend her as a speaker and instructor.
North Adams, MA
Book Publishing 101 for Authors
An author’s work is born of passion — and most people who work in book publishing have a passion for books. So it’s easy to overlook the fact that publishing is a business. In this interactive class, I show by both example and real-life anecdote how book industry works — and how getting that understanding can give authors a leg-up on breaking in.
This [workshop] … helped me have a thorough understanding of the steps involved in taking your idea and putting it into print. Valerie tells it like it is regarding marketing, hot topics, and what publishers and agents are looking for; it’s tough love for writers. Writers everywhere will take away something beneficial…Sara
Participant – Book Publishing 101 Seminar
Northern Connecticut Arts Council
Marketing for Books & Authors
It’s as much (or more!) work to get a book in front of readers as it is to write it. From pre-publication marketing planning, to book launch strategy to ongoing (backlist) marketing, the workshop for author groups will cover an overview of the strategies, tools, and tactics needed to effectively promote your book online and off.